Archive for May 2017

Sustaining A Successful Phone call Center Agent


 Telecommerce is not as easy as it seems.

 Telemarketing includes talking on the phone to somebody you do unknown and trying to persuade them to purchase an item, use a service or register for a unique deal.

 Below are some things you should do to be effective.

 1. Be inspired.

 The general motivation will identify how they converse to individuals. So, effective telemarketers are very encouraged to do the task.

 2. Product understanding.

 In order to effectively discuss a product or a company, the telemarketer needs to understand about the item or the company. Call Centers who teach their staff members efficiently have higher sales numbers.

 3. Excellent Mindset.

 Mindset is evident on the telephone. Individuals can tell how you really feel the way you speak. When someone is happy and excited, those emotions will palatable, even on the phone. Angry, upset, or annoyed telemarketers are normally not effective.

 4. Customize your connection.

 An excellent telemarketer will know the customer or at least construct an excellent rapport. Know when it is a great time to contact. Dialing throughout supper, early on in the early morning, or late at night will not achieve success.

 5. Listen.

 Paying attention to what the client has to say produces a mutual regard between you and the client. Their comments and suggestions can help you guide the instructions of your call.

 6. Prepare goals.

 If you are able to picture your prosperity you will wish to work as difficult and expertly as conceivable to ensure your profits are the very best. Numerous telemarketers get benefits or rewards for a task well done.

 7. Welcome prosperity.

 More than happy with your success. Make note of what’s worked for you, and exactly what has not. Seeing your growth and the potential for more growth will still empower you and your telemarketing skills.

 Keep in mind; Telemarketing is not an easy job, but it can be an extremely effective and satisfying task by adhering to these simple steps.

Maintaining Customer Relationships with Email and Social Networks

Email and social networking sites are extremely valuable platforms for maintaining relationships with customers for repeat purchases and long term business, according to the experts at

When combined with email marketing, social network marketing can become quite an effective long-term yet cost-effective sales acquisition platform. All it takes is developing the right kind of customer relationships. Once that’s done, the following tips will help in maintaining those relationships so that customers are loyal and are willing to avail of offers repeatedly.

Turning One Purchase Into Another

Any long-term email marketer will attest to the fact that the value of purchase-proven customers in massive. That is because it is always easier to sell to a customer the second time around than it is the first. Not only does it take less effort but also less resources.

Customers, especially those that are online, value security and peace of mind more than anything else. When an internet marketer or online entrepreneur is just another anonymous salesperson offering them a deal for their money, scepticism can easily pop up, rear its ugly head, and talk them out of a purchase.

The second time an online entrepreneur is pitching, that scepticism is no longer there. It is replaced with a healthy confidence to trust the company and make another purchase. As long as online entrepreneurs continue to offer quality products, online offers, and services to their customers, they will end up with sales relationships that are fit for long-term efforts.

The real value of email and social network marketing is in keeping brands at the top of customers’ minds in order to encourage them to make repeat purchases. If a purchase-proven customer signs up for an email newsletter or connects with a company through a social networking account, it means that that person is more than likely to avail of other offers by the same company in the future. With a solid email marketing strategy and social networking presences, repeat purchases can go on for the long term.

Keeping Long-Term Contact Alive

There will undoubtedly be times when online entrepreneurs will feel short on effective, action-taking customers. It could be a slow period, or it could simply be the effect of marketing materials wearing off and customers losing interest in the same products.

To prevent this from being a catastrophic setback, online entrepreneurs as well as internet marketers should a backup plan ready. Whether it is an auto-responder message or a personalized and hand-written email, they should have something ready to send to revive the commercial spark and get sales moving again.

Social network marketing works for those who intend to make money online but only if it is part of a complete internet marketing plan. If combined with a solid email marketing communications strategy, the potential for long term marketing is massive.

Low-Cost Fundraising Feasibility Studies

Raising money is important to a clubs survival, and while industry wisdom holds that third-party campaign feasibility studies are best, non-profits can save money by doing the work of expensive capital campaign consultants.

A few decades ago, a campaign feasibility study was performed to figure out who in the community had the resources to contribute to a campaign and how much those individuals and businesses would actually be willing to give. Today, a feasibility study is in practice a planning exercise and tool for recruiting supporters.

Pros and Cons of Conducting Own Campaign Feasibility Study

Traditionally, non-profit organizations considering a capital or endowment fundraising campaign hire a consultant to assess the likelihood of a campaign’s success before launching the campaign.

Ideally, this assessment – the feasibility study – is undertaken by an independent consultant without ties to the organization. The main reason for this is to encourage candid and complete responses to tough questions about how interviewees view the non-profit. Competent consultants also bring the benefit of their experience and perspective on the philanthropic landscape of particular communities.

On the other hand, organizations without funds to hire feasibility study consultants often discover a tremendous opportunity to build relationships with interviewees and cultivate prospective donors to the campaign.

How to Conduct a Campaign or Endowment Feasibility Study

Determine who to interview. An important first step is to determine the gift table for the size of the campaign the organization plans to undertake. (Blackbaud has a free and easy tool they call the Gift Range Calculator that allows an organization to simply input the campaign goal amount to see how many gifts at a certain level will be needed and how many prospects should be targeted.) An organization should interview no less than the number of prospects required to raise 25% of the overall campaign goal.

In addition to its major donors (current and former), potential interviewees may include board members (current and former), major donors to other organizations, community leaders and business leaders. Make a list of these potential interviewees and then rank them as must, should or could be interviewed.

Send potential interviewees an introductory letter or email. If the study is being conducted by a board member or executive director, it is appropriate for the letter to come from that person. The letter should come from the board chair if the interviewer is not a board member or the executive director. The letter should minimally ask for the participation of the recipient, explain why the study is being undertaken and ensure the confidentiality of the interview. It is also wise to tell the recipient how the interviewer will follow-up to schedule an appointment.

Conduct one-on-one interviews, preferably in person, using an interview questionnaire (see below).

Compile the results into a report that makes recommendations to senior staff and board members. The report should include a recommended campaign goal (since it may have changed based on interviews), how the campaign should be led and staffed, and the timeline for the campaign, the campaign budget, and public relations considerations.

Fundraising Feasibility Study Interview Questionnaire

This questionnaire will be a starting point for discussions with interviewees and should ask the interviewee:

How familiar he is with organization

  • What the organization’s strengths and weaknesses are
  • Whether the interviewee believes this fundraising campaign would be a priority for the community
  • What challenges he sees for the success of the campaign
  • What kind of leadership the campaign needs
  • Who he knows who fits that description
  • Who he knows who might be able to contribute a major gift
  • How he would recommend approaching those people
  • Whether he would be willing to take a leadership role as a volunteer and/or donor


Considering the significant resources required to execute a capital or endowment campaign, it is rarely advisable for organizations to proceed without a formal feasibility study. Organizations conducting studies on their own should embrace the opportunity to listen to their stakeholders and build important relationships.

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